Why I Made Something That Might Not Go Viral

The Kings Letter

I recently released a piece called QKThr. Four voices. One player. I recorded each voice separately and layered them together to create a texture that sounds almost like an organist breathing through wood and strings.

It’s slow. It’s melancholic. It won’t go viral.
And I don’t care.

Not everything one makes needs to chase likes, applause, or approval.

Most people are addicted to validation. They only create what they think others will enjoy. That’s how we end up with a flood of generic, forgettable noise. But real art, the kind that moves you, starts with what you want to hear, not what you think the crowd wants.

I made QKThr because I enjoy this type of music.
Because I wanted to hear it come to life.
Because I believe melancholic music has a place, even if it’s not trending on TikTok.

You can listen to it here.
And if you're a player who resonates with this kind of sound, grab the sheet music here.

From time to time, ask yourself:
Are you creating for applause or because you actually believe in the work?

If it’s the first—rethink your approach. You’re outsourcing your taste to the crowd.
If it’s the second—good. Now double down.

If you enjoyed this, forward it to a friend (or an enemy).

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Take care,

Mislav Brajković

KingsString